With high expectations this year, Black Friday 2021 already promises to be the biggest in history. Therefore, mapping consumer behavior to succeed in sales is essential. In this way, find out now which are the preferred payment methods of consumers, according to research.
A study carried out by Conversion shows us some relevant data about Black Friday 2021. As a result, in this content we will analyze data regarding the payment of customer purchases and their preferences this year.
It is evident that consumers have changed their way of researching prices or purchasing products, for example. Today, with different ways of doing this, it is natural that the payment method for purchases is also updated over time and this is what is already happening.
Therefore, knowing your customer's favorite payment methods is essential for your sales strategy , not only on Black Friday but at all times.
After all, if a consumer enters your online store, likes a product and when it comes to completing the purchase, there are no different forms of payment or the one he needed is missing, you will lose the sale. That is, it is very likely that this consumer will buy from a more up-to-date competitor, for example.
Credit card takes first place
The credit card today has undoubtedly become one of the main means of payment for consumers. To prove this in numbers, about 51.85% of the people interviewed say that this payment method will be their favorite for this Black Friday.
Money comes second
There are those who still prefer to pay for their Belgium WhatsApp Number List purchases with cash. That is, about 11.11% of respondents will avoid the attractive installments offered by the store and intend to purchase their favorite products, paying for their purchases in cash. Possibly this occurs because the customer is looking for an even more attractive discount. So take advantage of the cash payment discount !
In third place we have the darling of the moment: Pix
Undoubtedly, the modern consumer who uses his smartphone for almost everything also intends to pay his bills through Pix . The modality that recently emerged in Brazil is already a favorite of many people and, of course, shopkeepers have already had to adapt to it. About 10.83% of people who responded to the survey said they intended to use this payment method to buy on Black Friday this year.
Debit card ranks fourth
For 9.69% of respondents, the debit card is the best payment method. Thinking about practicality, many consumers prefer to keep their money in their account and carry out online transactions, for example, without using physical money. So it has become a facility for many.
Payment solutions rank fifth
9.4% of respondents chose payment solutions such as: PicPay, Mercado Pago , PayPal and others as their favorites to pay for purchases in the most anticipated promotion of the year.